Australian Institute of Management Western Australia

AIM WA is Australia’s premier professional association for managers and leaders, offering membership, networking, and a broad suite of training and qualification options. The organisation’s continuous training calendar means that, unlike associations whose event year peaks once or twice, AIM WA’s website and AMS are running registrations and payments every working day. The cost of friction is paid every day, and so is the value of removing it.

Our work with AIM WA delivered a website with real-time integration into the underlying iMIS AMS, covering event calendars, event pricing, booker registration, invoice payment, and contact management. The previous attempts at integration by other firms had left a trail of data quality issues; the real-time approach not only fixed those but lifted online registrations sharply because the data was right at the point of capture. Staff time on phone registrations and downstream data cleanup dropped, freeing the team to spend more time adding value for members. AIM WA’s CFO described the project as a team effort and named deep AMS expertise as the critical factor in choosing a system integrator.

Among the clients we publish about, AIM WA is the proof that good integration produces good data, and that good data produces good commercial outcomes.