3 3 Degrees North
A member organisation · branches, chapters, groups and committees

A volunteer who runs a group needs to email its members. She writes the email. The system works out who gets it.

A member organisation with several hundred local branches, regional councils and special groups, each run by volunteer office bearers. The story below follows a branch, but swap in whatever your organisation calls its groups: a state chapter, a special interest group, a regional network, a committee or working party, a young members or alumni group.

Anywhere a volunteer leads part of the membership and needs to reach it, the same question comes up: who is in my group right now, and who else should know? Until now the answer started with a request to head office for a list. Below is one branch email, before and after.

Dianne, branch secretary, a volunteerThe system, on its ownThe members, of her branchThe membership team, at head office

The story · One branch email

Hillcrest Branch invites its members to the end-of-year barbecue

Dianne has been secretary of Hillcrest Branch for three years. Before, the first step of any branch email was asking head office for a list and waiting for it to arrive.

What Dianne sees
members.example.org · my branch · email
My branch
Meetings
Email
Members

Email my branch

Hillcrest Branch

Hillcrest Branch members
End-of-year barbecue, Saturday 5 December
Hi everyone, our end-of-year barbecue is at Hillcrest Park from 11am...

Your branch's current members are added for you.

Review recipients
Branch email · recipients
Who gets this email?75%4 steps
Review pressed
Current branch members
Communication rules
Show the list

Members come from the member database at the moment of sending, not from a list someone kept.

What Dianne is shown
212 members of Hillcrest Branch, plus 2 region office bearers copied.
Hillcrest Branch · email · review
Branch email
Dianne · Sign out
Write
Review
Sent
Email › End-of-year barbecue › Review
214 people will receive this email
GroupWhyPeople
Hillcrest Branch membersCurrent members212
Council chairCopied on branch emails1
Region vice-chairCopied on branch emails1
Send queue · duplicate check
Is this a repeat?75%3 steps
Email queued
Same message, same person?
Send or hold

Held emails are kept, not lost, and logged for a person to check.

This email
214 different recipients, one copy each. Sent.
Inbox · ken.whitfield@example.com
HILLCREST BRANCH
From branches@example.org · Tue 17 Nov, 7:44pm

Hi Ken,

Our end-of-year barbecue is at Hillcrest Park on Saturday 5 December from 11am. Bring a chair, we’ll bring the sausages.

WhenSaturday 5 December, 11am
WhereHillcrest Park, near the rotunda
Sent on behalf of Dianne, Hillcrest Branch secretary
Ken Whitfield · history
Member database
Membership · Sign out
Details
Membership
History
Members › Ken Whitfield › History
Recent activity
DateActivityFrom
17 NovEmail: End-of-year barbecue, Saturday 5 DecemberHillcrest Branch
12 NovAttended: Hillcrest Branch AGMHillcrest Branch
2 NovMembership renewed onlineMember portal
DianneTuesday 17 November, 7:40pm

She writes the email in the portal

She signs in and opens Email my branch. There is no list to attach and no addresses to paste. She writes the subject and the message, and chooses who it is for. A branch can email its own members; it cannot pick another branch.

Not only branches

Here the groups are branches, regional councils and special groups for women and young members. In an association the same screen would be a special interest group convenor writing to the group, a committee chair writing to the committee, or a chapter president writing to the chapter. Whatever the group, the member record decides who is in it.

The systemas she presses Review

The recipients are worked out for her

The system takes the branch’s current members from the member database and leaves out anyone whose membership is still pending. Then it applies the communication rules: the region’s vice-chair and the chair of the council the branch sits under are copied on branch emails, so the people above the branch know what it is saying.

The rules table, written once

The communication rules used to be a table in a document. Now the same table is held in one place and used on every send, so a branch email copies the same people whether it is sent by a new secretary or one who has done it for years.

DianneTuesday 17 November, 7:42pm

She sees every group before it goes

The review lists each group and its count, so she can see who is getting it before she sends. If a number looks wrong she can stop and ask, instead of finding out from a member afterwards.

The systemTuesday 17 November, 7:43pm

A repeated blast is held, not sent

Before each email leaves, the system checks whether the same message is going to the same people over and over. Ordinary sends pass straight through. A run of identical copies is held for a person to look at, so a double-click or a stuck job cannot send a member the same email ten times.

Ken, a memberTuesday 17 November, 7:44pm

Members get it from their branch

The email arrives from the organisation’s own address, sent on behalf of the branch secretary. Ken can tell it is from his branch, and his email address was never on a spreadsheet anywhere.

The membership teamWednesday 18 November, 9:15am

Head office can see what was sent

The send is recorded on every member’s history. When Ken rings to ask about the barbecue, or a member says they never got the notice, the membership team can look it up instead of asking the branch to forward it.


The first six weeks

Used by the office bearers it was built for

Between 20 July and 31 August 2026, the first six weeks after launch, branch and council office bearers sent their own member email from the portal.

128 office bearers

Sent 289 emails to their own branches and councils.

76,944 emails

Delivered to 9,781 different members, with no list handed out.

4 spam complaints

In 379,574 emails sent through the organisation’s email account to 31 August, with a sender reputation of 97 out of 100.