What Narelle could be doing.
An interview with Gary Ashworth-Phillips, CEO of the Federation of Australian Knowledge Enterprises (FAKE). Gary imagines what Narelle could do if she wasn’t buried in processing. It’s a better version of the organisation.
Stop running on Narelle. See how →
If Narelle wasn’t doing all of this processing — what would she do instead?
That’s actually a really good question.
She’d probably build the kind of member relationships that make people renew without being asked. She’d know which members are at risk of dropping off before they do. She’d design the kind of onboarding experience that makes someone feel like joining was the right decision.
Instead she’s reconciling spreadsheets.
Every day.
She is very good at reconciling spreadsheets.
That’s not the point.