What Narelle should be doing.
An interview with Gary Ashworth-Phillips, CEO of the Federation of Australian Knowledge Enterprises (FAKE). Gary describes what Narelle was hired to do. Then describes what she actually does. They’re not the same thing.
Stop running on Narelle. See how →
What should Narelle actually be spending her time on?
Member relationships. Retention strategy. Understanding why people leave and what would make them stay. That’s what we hired her for.
She spends most of her week on data entry and reconciliations.
She’s very good at data entry and reconciliations.
That’s not why we hired her.