Committee for Economic Development of Australia

The Committee for Economic Development of Australia is a member-based organisation that conducts independent research on the economic management and growth of Australia. CEDA’s members are senior leaders across business, government, and the not-for-profit sector, which makes the standard for member experience high. Anything ordinary, in tone or in mechanics, lands flat with this audience.

Our work with CEDA centred on the move to a new website built on Kentico with real-time integration to iMIS. Driving the move was a body of business-process automation: 77 automatic micro-systems, covering everything from thank-you emails for membership renewals through to internal notifications when specific changes occurred on the website. The challenge was magnitude, the number of automations and the complexity of the rules under which they did and didn’t run. A custom scheduling service combined with our Howler messaging product allowed personalised, AMS-aware messages to reach the right member at the right point in their cycle, with the team designing the architecture rather than producing the volume.

Among the clients we publish about, CEDA is the proof that personalised communications at association scale isn’t an oxymoron when the systems are designed for it.