Australian Institute of Superannuation Trustees

The Australian Institute of Superannuation Trustees was the national peak body for the profit-to-member superannuation sector. AIST’s members were trustee directors and fund executives, an audience whose CPD obligations are real and whose appetite for poorly delivered training is non-existent. Education and member development sat at the centre of the value proposition.

Our work with AIST began with the launch of their Kentico site in late 2019, which lifted registrations and member engagement immediately. The bigger test came in 2020, when the Institute’s traditional face-to-face learning model had to move online inside weeks. We built CPDforSuper, a content-driven CPD library presented in a streaming-style layout, with member and non-member pricing, bundle offers like three webinars for the price of two, real-time CPD recording back into iMIS, and integration to the LMS for live webinars. The platform launched while every staff member and every consultant on the project was working from home in lockdown, which is the most honest stress test of whether a CPD platform actually runs itself.

Among the clients we publish about, AIST is the proof that an association can turn a deep content library into a first-class commercial CPD product without rebuilding from scratch.